Digital Marketing Career in India [The Definitive Guide]
Digital Marketing Career in India
If there is one question that bogs all students & their parents alike these days is ‘which career is best in India’. A few years ago, I was torn between a multitude of choices but all traditional ones that have proven to be lucrative. However, there is only one suggestion that I give to anyone today; choose a digital marketing career in India.
The onslaught of digital marketing in India has seen exponential but expected growth as the scope is unparalleled. It’s only natural that one should choose a digital marketing career in India.
The reasons are quite simple to understand. India is one of the biggest (if not the biggest) consumers of internet content in the world. Do you know what that means? Your potential customer no matter what you are selling is spending a considerable amount of time on the internet via smartphones, laptops, tablets, etc. In such a scenario, if you wish to advertise anything, where will it be? You got it right, on their screens!
The companies, local & multinationals alike have been quick to observe this and have been scrambling for the internet market share. But how do they succeed in their endeavor?; by hiring specialist digital marketers.
It’s a simple demand and supply logic. The seller wants to advertise online and to do it effectively, he needs people who are willing to make a digital marketing career in India.
A digital marketing career in India today presents you with infinite possibilities. You need not restrict yourself to a desk job, you need not even be overly qualified or fight for seats. The field is open for one and all.
But there remains a sense of curiosity among the digital marketing aspirants as well as their parents or well-wishers. Let’s try to answer those questions here:-
Why should I choose a digital marketing career in India?
The answer is why not. With more than 500 million internet users in India and this number is only going to go up, which other field makes more sense? We as a country are feeding on internet content like fish feeds on water. Traditional marketing is fast becoming a thing of the past. If you want to be a part of the future, you NEED to choose a digital marketing career in India.
What kind of job opportunities are available for digital marketing in India
Take a look at this snapshot below from Naukri.com:-
Do you see what I see? A staggering 18757 jobs for digital marketing on the biggest job search portal in India today. Imagine the number it will reach by year end? Imagine the number of jobs that would use a different keyword like SEO Executive, SMM executive, the list is long my friends. The number of jobs will easily cross 25k
As a digital marketer, you can either choose to be an SEO Specialist that helps rank a website on Google or a Social Media specialist to enhance your client’s presence on Facebook, Instagram, Youtube, etc.
In addition to this, you can either choose Email Marketing, Affiliate Marketing, Website Developer, you can be anything that you want. There is a sea of opportunities waiting to be grabbed by people who follow a digital marketing career in India.
Who is eligible for a digital marketing career in India?
I started off my blog by stating that digital marketing is open for one and all. I wasn’t kidding.
All you need to know is to how to surf the internet and if you are reading this blog, you are already eligible!
The tools used in digital marketing are simple to understand and need no prior IT knowledge. No matter what your educational background is, no matter if you already have a job; with digital marketing, the options are unlimited.
If you are a student (any stream), a working professional (any industry), a housewife, someone looking for a second income, you should start right now and make a digital marketing career in India.
How do I start my digital marketing career in India?
As always, you first need to learn the ropes of the job. You can start by enrolling for a course like Masters of digital marketing. Click here for the best digital marketing course in Delhi.
The course will help you learn the basics as well as advanced aspects of digital marketing. We will also help you secure Google certificates that in turn help you get interview calls from companies to a rocket start your digital marketing career. We also have a solid placement assistance program where we connect you to the best employers in digital marketing.
What is the starting salary for someone who makes a career in digital marketing in India?
Employers are ready to offer nearly any amount to a deserving candidate because of the sheer potential that he/she can bring with him/her. The salary also depends on the particular field of digital marketing you choose to start your career with. Typically, the following are average salaries for digital marketers in India:-
Digital Marketing Executive (0 to 1-year experience in digital marketing): INR 1.80 Lacs to INR 2.5 Lacs p.a
Digital Marketing Strategist (2 to 5 years’ experience in digital marketing): INR 3 Lacs to INR 5 Lacs p.a
Digital Marketing Manager (5 to 10 years’ experience in digital marketing): INR 6 Lacs to INR 12 Lacs p.a
Digital Marketing Director (more than 10 years’ experience in digital marketing): INR 14 Lacs to INR 30 Lacs p.a
In addition to it, you can earn additional income from your website (click here to learn how to earn money from a website)
As you will observe from the content mentioned above, there seems no reason why you should not pursue a digital marketing career in India, unless of course, you are not interested in making a bright future or earn an unlimited amount of money.
Remember folks, every field is attractive only till the time only a handful of people control the supply against a never-ending demand. The time is NOW and you should not waste any more time, click here to start your digital marketing career in India! The future awaits you..