Future of Digital Marketing
In this article, we have talked about the “Future of Digital Marketing” in the world, especially in India.
By the end of this article, you will know all about:
- Future of Digital Marketing
- Future of Digital Marketing in India
- Is Digital Marketing the Future?
- Future of Digital Marketing Career
They say if you love what you do, you will never hate Mondays in life! And it is true indeed for everyone who has embarked upon a journey that is exciting, fulfilling and commercially viable.
People tend to choose their careers today mainly based only on the last factor and that is the potential of its commercial viability or in other words, how much money can they expect to earn when they choose a particular career stream.
You can’t really blame them for thinking so with rising costs of living & EMIs eating into our incomes as well as future savings. But yet again, you are trying to predict the future and when it comes to that, uncertainty is at the heart of it.
So let’s answer the most basic question: how do you predict a career’s future?
Any career path can be analyzed on three basic parameters:-
- Potential consumers
Every business has an end customer or consumer & before you start judging a career path, you need to know if there are or are going to be enough consumers for that business
- Government policies
For any business or industry to thrive, Government encouragement is the biggest tool to drive growth as it guarantees its viability & consumers act in a safer environment.
- Scope of Earnings
Earnings scope is driven by lower functioning costs & higher margins per job. A career that can ensure both is a sure shot winner
Am sure by now you are all scratching your heads to see which current emerging trend fits all three factors. Well, you are in luck today as we have the answer, right here ready for you – DIGITAL MARKETING!
Before we start to unravel the combined good digital marketing can bring for your career, lets us understand briefly ‘what is digital marketing?’
Digital Marketing consists of using any digital platform (simply put, the internet) to advertise a product/service & also includes building such a platform on the web.
Let me ask you a question to start with; when was the last time you actually opened a brochure that came with your morning newspaper? Or when was the last time you called the advertising hotline on late night television?
Don’t bother thinking about it, because it was pretty much in the medieval past!
The internet brought with itself a seamless flow of information from one point to potentially, the world.
So we can’t really blame ourselves to actually warm up to this new & most importantly, convenient trend to get the required information.
Google tops the list with its path-breaking idea that started with an element of wonder & now acts as an integral part of our daily personal as well as professional lives.
It’s just natural that businesses worldwide wanted to use this platform, used by almost everyone in the world with access to the internet to showcase their products or services. After all, business is where the consumers are and consumers are definitely logged in!
Then came in the other platforms, that have time & again managed to capture everyone’s imagination & thereby opened the digital market even wider. Platforms like Facebook started off as a social networking website but soon turned into one of the most sought after advertising platforms.
Going back to the three parameters that help you decide a career path’s future, it’s time to discuss how digital marketing fares excellently on all three.
Since digital marketing is aimed at bringing forward products & services right to the online consumer, it doesn’t take a genius to understand that digital marketing probably has the biggest consumer base of all.
People using the internet don’t just grow, they multiply! The growth in the number of people using the internet on a daily basis & spending considerable time as well has beaten all expectations.
However, it is now clear that this number can only grow exponentially from here as there seems a no better alternative to exchange & store information, if not digitally.
Governments globally have been pushing the digital agenda and India is a front runner. With Prime Minister Modi’s Digital India initiative, many entrepreneurs have seen the light of the day.
Recently it was reported that the Government’s E-Marketplace (GeM) saw the higher number of unique sellers subscribing to the platform, beating even the likes of Amazon!
Once again, it’s a no-brainer to understand where the Government’s heart lies when it comes to bringing endeavors under the digital ambit. After all, digital businesses not only have the scope to bring ease into our lives but also encourage transparency & accountability.
- Scope of Earnings
As we pointed out above, earnings are higher when the cost of functioning or set up is lower as well as per-job return is high.
Think about it, what do you exactly need to set up a digital marketing venture? A laptop or computer with a broadband internet connection; that’s it!
As far as the per job return is concerned, simple economics is at play; the demand is sky high for digital marketing jobs & services from the website designing to social media management, from SEO services to Google Ads, the demand is endless.
While the supply is still very low!
You don’t need me to tell you how this creates a gold mine of an opportunity to realize all your dreams!
Come to think of it, the internet is our present and the future can only bring about a faster & refined internet but a future without internet is IMPOSSIBLE. And where there is internet, there is digital marketing!
At a more personal level, let’s see how we all are already a part of this amazing marketing gamut!
FOOD IS ONLINE
Our most basic requirements are now online. The days of limited radius food delivery from your favorite but far situated restaurant are now over, thanks to the likes of Swiggy, Zomato, Uber-Eats, etc.
You can practically view all the restaurants from the comfort of your home or office, share it with your friends, prepare for the budget with their online menu & even a book a table online!
But have you ever thought, how these platforms decide which restaurants will be shown at the top of the list? It’s worth looking into & see digital marketing already impacts your lives.
GROCERIES ARE ONLINE
What ventures like Big Basket & Grofers have done is to bring your everyday groceries right to your doorstep without you having to worry about getting stuck in traffic, scrambling for parking & the other endless problems that retail shopping brings with it.
BILL PAYMENT IS ONLINE
Google Pay, PhonePe, Paytm are some examples of the internet based online wallet system that not allows you to make payments to your vendors but also helps you make direct payments to electricity companies, gas bills, and almost everything!
GoI’s own initiative, BHIM UPI acts as the frontrunner in pushing the digital idea further!
ENTERTAINMENT IS ONLINE
No need for an introduction here but Netflix, Amazon Prime, Voot have all brought us better content, better entertainment in our lives without burning a hole in our pockets!
Online gaming is another platform that unites people from all walks of life.
With so many day-to-day avenues now available online coupled with ever-growing demand, internet-based businesses or digital businesses are the future!
Business houses, entrepreneurs will need to up their game to gain market share and digital marketing professionals are the only ones guiding them towards it!
The key is to utilize the potential offered by platforms like Facebook, YouTube, Instagram that are capable of getting billions of customers worldwide at one place at one time.
Digital marketing with AVENIR EDUCATION trains you to do exactly that and make a fortune!
It is safe to say with complete certainty that the future of DIGITAL MARKETING in India and the world is great and by far the most lucrative option around. The time is now to tap this opportunity and secure your future!
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