How to Learn Affiliate Marketing – 5 Step Guide
It’s been said time & again and yet its relevance just keeps growing; yes, we are talking about affiliate marketing as a means to earn real income. But before starting our guide on how to learn affiliate marketing. For our friends who are being acquainted with us or the world of affiliate marketing for the first time, let’s just make a quick attempt to understand what is affiliate marketing.
What is Affiliate Marketing?
Affiliate Marketing is a way to earn passive income from your website by selling someone else’s product or service through your portal for a commission in return. So, you don’t actually own the product yourself but are executing a sales campaign on behalf of your advertiser.
Sounds good right?! But it will not be accurate to say that it is as easy as it looks. In order to be a successful affiliate marketer, you not only need to be highly persistent but also be well versed with digital marketing techniques that will help grow your customer base as well as boost conversions.
We are setting you up with a simple 5 step guide on how to learn affiliate marketing. But before that, let’s just familiarize you with some common terms within affiliate marketing:-
Affiliates v/s Advertisers
An affiliate marketer or simply affiliate is one who owns a website and shall use it to market other people’s products for a sales commission.
On the other hand, affiliate marketing merchant/advertiser is the product owner who will need affiliate marketers to broaden his reach.
This is the niche or simply put the product category within which both, the affiliate marketer & affiliate merchant are operating.
For instance, travel, fashion, toys, software are all individual verticals. If your website talks about travel then it would make more sense for you to choose an affiliate program that belongs to the same niche or vertical since you would already be getting the desired audience.
An affiliate link is like a URL that would be given by an affiliate merchant to the affiliate for placing on his website. When the customer visits the affiliate’s website, he will click on this link and be redirected to the merchant’s website.
Once the sale is completed, the merchant will track the sale to concerned URL and pay commission to the affiliate who made the sale.
CPA Offers Payout
CPA stands for Cost per Acquisition; this is the rate at which the affiliate will be paid once he has completed the desired task viz. lead generation, sale, app installs, free trials, monthly subscriptions, etc.
The affiliate will choose from a list of CPA offers listed within the affiliate network in a vertical of his choice.
Now that you have a basic understanding of what affiliate marketing entails, let’s get to the 5-step guide on how to learn affiliate marketing:-
HOW TO LEARN AFFILIATE MARKETING
1.) Enroll Yourself
If not more, there will be at least 100 people telling you that you could learn all you need about affiliate marketing from blogs & YouTube videos. But would you give anyone anything for free? If the answer is no, why do you expect someone else to do that for you?
The truth is that you need to learn the skill of digital marketing comprehensively to have a shot at being a successful affiliate. The reason is simple, as an affiliate you need to know:-
- Website Development
- Affiliate Marketing Strategies
- Google Analytics
All the free pieces of training are nothing but a sham to extract their affiliate marketing commissions. You need to formally enroll yourself for a digital marketing course that includes complete affiliate marketing, affiliate marketing tips & affiliate marketing strategies.
2.) Competitor Research
Competitor research or research on market leaders proves very useful in learning affiliate marketing. The market leaders have what you do not as a beginner: experience!; which means they have gone through the failures, tweaked their approach multiple times to arrive at one business model. And that model for you is a PROVEN model.
This learning could be anywhere from how the content is drawn up to first engage the customer long enough and then to drive him to do the sale without really pushing him.
Your competitors on the other hand (within your vertical) will give you a fair idea of what they are offering and this will help you carve your USP.
3.) Content Writing
As a beginner, especially, do not downplay the role of creative content writing & do not plan to outsource it. If there is any money for you as a beginner in affiliate marketing, it is by doing as many things as you can on your own.
Once again, content writing is a hard-learned skill but its utility is unparalleled. There are content writing courses in Delhi that you can take up to hone your skills.
It is not only about the flair, but also about the structuring, placement, tone, transparency, apathy; all the factors that will help you create a recurring customer.
4.) Don’t just plan, EXECUTE
Most affiliate marketers at the beginner’s level tend to get impatient when they are not able to convert. This is the time to put all that you have learned into action. In my first tip, I asked you to enroll yourself for a digital marketing course.
The last topic mentioned therein is about Google Analytics. Google Analytics helps you to keep a check on you! Every strategy sounds good to its own strategist but that leads one to be complacent.
In the world of digital marketing and especially affiliate marketing, you need to embrace the change. Your customer’s behavior tells you everything that you are doing right and more importantly, whatever you are doing wrong.
You need to focus more on the wrong to be able to adapt!
Google Analytics will give you all the required insight you need to plug the leakages and pave the way for you as a successful affiliate marketer.
5.) Your Vertical – Your choice
The choice of vertical you choose is extremely important. Do not jump in into any vertical that shows you a high payout because you may never be able to convert for the lack of knowledge in that area.
Choose something you know like the back of your hand. If you are a cricket lover, write about it and be a part of affiliate programs offered by Amazon, Flipkart, etc. choosing cricket goods; sell bats, balls, gloves. The world could be your oyster!
To learn a new skill, it is important to surrender yourself to its intricacies. Fortunately for you, at AVENIR EDUCATION, we focus hugely on the intricacies and ensure that your journey as a digital marketing professional or an affiliate is one that has the potential to change your life for the good!
If you have any concerns on how to learn affiliate marketing, feel free to comment down below and we will be more than happy to assist you.